Agent identity (KYA)

Identity proofing

Collecting, validating and verifying information about a person to establish that they are who they claim to be.

Identity proofing is the process by which a service collects, validates and verifies information about a person in order to establish that they are who they claim to be, usually at account opening. NIST SP 800-63A sets out how this is done at different identity assurance levels, from remote checks to in-person verification. For regulated firms it overlaps with customer identification and know-your-customer duties, and it is the anchor every later agent mandate traces back to.

Agent Minute explains this term on 22 October 2026.

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